The Challenge
The old identity was difficult to use at small sizes and lacked a clear visual system.
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Branding 2026
Local Coffee Brand Refresh
A brand identity refresh for greater consistency across outlets, packaging, marketplaces, and social media.
Our Solution
We simplified the logo and built a color palette, typography, icon system, and visual application guidelines.
How the Project Was Delivered
Brand audit, moodboard, concept exploration, refinement, mockups, and brand guidelines.
Outputs and Improvements
The brand now has a more recognizable identity that can be applied consistently by both the internal team and vendors.
Project Impact
Brand Assets
Touchpoints
Duration
Results in Numbers
34files
Ready to use
8channels
Standardized
21days
Project
Before & After
AfterBefore
Result Comparison
After
Before↔
Project Gallery
Visual Details
“The new identity is more flexible, and our team is no longer confused when producing promotional materials.
