The Challenge
The audience was too broad, ad messaging was not specific enough, and the follow-up process did not categorize patient interests.
A lead-generation campaign to increase healthcare consultations through segmentation and creative testing.

The audience was too broad, ad messaging was not specific enough, and the follow-up process did not categorize patient interests.
We built separate campaign structures by service, problem-awareness creatives, and lead forms with qualifying questions.
Audience research, offer mapping, creative production, campaign launch, daily optimization, and follow-up alignment.
Lead costs decreased and the admin team received leads with more complete need information.
vs baseline
8 weeks
Lead to booking
After
Before“The campaign structure and lead data became more organized, allowing our team to follow up faster.