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Digital Marketing 2026

Meta Ads Lead Generation for a Clinic

A lead-generation campaign to increase healthcare consultations through segmentation and creative testing.

ClientSehat Utama Clinic
ServicesMeta Ads
IndustriesHealthcare
Duration8 weeks
LocationSidoarjo

About the Project

The clinic wanted to increase consultation bookings without relying on overly aggressive discounts.

A lead-generation campaign to increase healthcare consultations through segmentation and creative testing.

01

The Challenge

The audience was too broad, ad messaging was not specific enough, and the follow-up process did not categorize patient interests.

02

Our Solution

We built separate campaign structures by service, problem-awareness creatives, and lead forms with qualifying questions.

03

How the Project Was Delivered

Audience research, offer mapping, creative production, campaign launch, daily optimization, and follow-up alignment.

04

Outputs and Improvements

Lead costs decreased and the admin team received leads with more complete need information.

Results in Numbers

Cost per Lead
42% lower

vs baseline

Qualified Leads
612leads

8 weeks

Booking Rate
18.6%

Lead to booking

Result Comparison

After
Before

Visual Details

The campaign structure and lead data became more organized, allowing our team to follow up faster.

dr. Maya PutriClinic Director